2024 Travel Trend Reports
Explore our seasonal travel trend reports for 2024 and get inspired for your next getaway.
Whether it was seeking sun in winter months after a disappointing summer in 2023, or hopping across the channel to France after it was named the number one holiday destination of the year, to the rise of 'slowcations' focusing on slowing down and switching off, our 2024 reports have delved into what is trending amongst our guests and UK holidaymakers.
When we noticed Google searches for ‘wildlife travel’ had spiked 36% in the past three months alone, this piqued our interest to find out why.
Travel behaviours and trends are always changing, so when we noticed a peak in bookings for family beach holidays amongst our US guests, we decided to dig into this more to find out why and recommend some of our favourite places.
This is what we discovered...
France has been named the number one holiday destination for 2024, as UK holidaymakers hop across the English Channel for sun, scenery, shopping, sports, champagne and so much more.
With mental health and wellbeing becoming a priority for many, travellers in summer 2024 are seeking out holidays where they can properly unwind, relax and leave daily stresses behind, according to our latest seasonal travel trends research.
A disappointing summer in the UK is leading more to seek-sun during the winter months.
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