Winter 2023/2024 Travel Trends Report

Surrounded by crystal clear waters, stunning white sand beaches and plenty of sunshine hours, the Maldives is a true bucket list destination.

Our travel specialist, Tristan Williams, said: “Don’t underestimate how much there is to do in the Maldives – you never need to get bored! For example, while staying at Anantara Kihavah, you can indulge in a unique underwater wine tasting at lunchtime, before an evening spent sipping sunset cocktails and gazing at the stars from the overwater observatory.”

With its awe-inspiring natural parks and abundance of wildlife, Costa Rica is known as the hummingbird capital of the world. No wonder then that it features so highly in this list, with online searches seeing huge growth this year alongside bookings.

Our travel specialist, Scarlett Bell, said: “For me, the Osa Peninsula is a must when visiting Costa Rica. Home to 2.5% of the world's biodiversity it is one of the best places to experience pristine rainforest and see a large variety of wildlife. The area is remote and takes a little bit of extra effort to get to, but it is very much worth it. Lapa Rios is an incredible eco-lodge hidden in the jungles of the Osa Peninsula, designed to make the most of the nature and wildlife that surrounds it. Wake to the sound of monkeys playing in the trees, watch Scarlett Macaws glide past your room and spend your time hiking the jungle trails, kayaking through mangroves, or swimming in waterfalls.”

Famed for its wine, wildlife and world heritage sites, the food in South Africa is also a must. There’s so much to do here, it can be easy to get a little overwhelmed.

Our travel specialist, Matt Shock, advises: “Be sure to get stuck into the local food while you’re on safari in South Africa. The country’s remote lodges showcase some of the most authentic South African cuisine, with locally sourced ingredients and things you may never have tried before, such as grilled kudu and other game.”

A cultural hub and the birthplace of Yoga, India really is a must-visit destination. From bustling Mumbai to idyllic southern Goan beaches, there’s something here for everyone.

Here’s what our travel specialist, Charlotte Dent recommends: “If you’re planning a trip to South India, Gopi Parayil is the person you need to meet. A pioneering responsible tourism entrepreneur, since 2004 he has been connecting travellers to the local communities of Kerala through transformative and immersive experiences. Whether it’s a journey through the culinary trails of Malabar or a guided walk in Periyar Tiger Reserve, Gopi’s passion is creating better places for people to both live and visit.”

Mauritius truly has it all. From breathtaking white sand beaches with crystal waters, to world class diving, golf and watersports. Whether you want to embrace full relaxation, or keep it more active, you’re sure to find something here for you.

Here’s what our travel specialist, Tara Hanna, said: “Be sure to head inland where you’ll be treated to the most luscious rainforests, gardens and breathtaking waterfalls. Mauritius lends itself incredibly well to parasailing, kayaking and windsurfing too – so if you’re craving something a little more adventurous, head out to the coast. From here, it’s easy to hop on a catamaran and sail past dolphins and whales, or even give deep sea fishing a go.”

It’s hard to overstate the natural tropical beauty of this stunning island. A hotspot for keen surfers and those seeking total relaxation alike, here’s what our specialist recommends:

“If you’re on the South Coast of Sri Lanka, I would highly recommend exploring the Kapu Ela River by boat and cycling through rural Galle, it’s the best way to get a real sense of the beauty of this tropical land,” said Scott Dunn travel specialist, Rikki Poynton.

Thailand has rightfully earned its reputation as one of the most incredible places to visit in the world. Its legendary city life contrasted with peaceful beaches bathed in sunshine, means that this gem needs to be on everyone’s travel bucket list.

From the bustle of Bangkok to the crystal waters of Koh Phi Phi, here’s what our travel specialist, Ellen Fraser, recommends: “Bangkok is usually where anyone’s Thailand journey begins. It’s well worth spending a few days here while you acclimatise and there’s no shortage of things to do. From there the world is your oyster! There’s an abundance of incredible national parks to visit; we’d recommend Khao Sok National Park, which is arguably among the most beautiful there is.”

When you think luxury getaway, often the United Arab Emirates (UAE) is among the first places to spring to mind. Known for its extravagance and decadence, there’s more to this country than you might think. Looking for something unique to do?

Our travel specialist, Sarah Holloway, recommends escaping the city: “Once you step out of the city, you begin to appreciate the amazing surroundings on offer from UAE. For a breathtaking look at the night sky, head out to Liwa desert – you’ll find it hard to find anywhere else in the world that offers stargazing like you’ll find it here."

Home to one of the Wonders of the World, Egypt attracts millions of visitors to its Pyramids every year.

After a day of touring and taking in what Egypt has to offer, our travel specialist, Matt Shock, recommends a river cruise: “The Oberoi Zahra Luxury Nile Cruise is a special experience; sailing the southern Nile and visiting ancient Egyptian sites along the way is truly unforgettable. Oberoi boats are renowned for having the best cuisine and their own private docks which ensures a totally exclusive experience.”

Antigua is simply a must for keen sailors. Home to the annual regatta each spring, this jewel in the Caribbean Sea offers rich history alongside stunning secluded beaches.

Our travel specialist, Alice Sampson, said: “Antigua is a prime location for those who like to explore history. Great Fort George, built in the 18th Century, remains an eye-catching part of the island’s identity, while Nelson’s Dockyard showcases and brilliantly restored British naval base. If history isn’t your thing, head into the rainforest for The Antigua Rainforest Canopy Tour. This is a one-of-a-kind eco tour through endless lush rainforest, with unique aerial walkways and even a zipline for the thrill seekers.”

A mainstay on the winter holiday scene, millions head to France every year to enjoy its picturesque mountain ranges and ski slopes. Looking for a personal recommendation? Here’s what our travel specialist, Miranda Bird, said: “Gigi's Restaurant at Le Refuge de Solaise is a must-do in Val d’Isere. At an altitude of 2500m, the views are spectacular and there is no better place to enjoy a traditional French tartiflette and a glass of rose in the sun!”

Whether it’s a trip to see Santa, or you want to bathe under the captivating Northern Lights, Finland is a dream destination for adventurers. Countless lakes (187,988 to be precise) and islands alongside wild terrain to the north make Finland a must-visit for those who love to explore.

With 35 national parks, you won’t be short of places to visit, but here’s what our travel specialist, Milly Darnell, recommends: “You can’t visit Finland and not experience a husky sled ride. This is a totally unique and thrilling Finnish adventure, where you’ll get the chance to get up close and personal with these naturally playful and loving dogs. Feeling festive? Take a trip to a reindeer farm with a reindeer safari to check out Santa’s helpers before they jet off around the globe with their sleigh.”

Think winter snow and you immediately think of Italian ski resorts. There are so many to choose from, all of which are incredible, but our travel specialist, Grace Holton, recommends one that’s a little lesser known to British skiers: “With access to the expansive Sella Ronda network of varied pistes and amidst spectacular Dolomite scenery, San Cassiano is a small gem of a resort that’s ideal for intermediate skiers, families and food lovers. This small, smart village links onto the Sella Ronda circuit, a huge network of connecting slopes amid the spectacular scenery of the Dolomites. San Cassiano offers easy slopes that are immediately accessible, a quiet ambience, a traditional Italian flavour and a good sun record. It’s particularly good for mixed ability groups of skiers and for families with younger children. There’s a rich array of gastronomic delights on offer, too – so for those for whom fabulous food is a priority on holiday.”

All 6,852 islands that make up Japan are a marvel to explore. A place where futuristic technology meets stunning beauty and ancient tradition. Japan is truly a wonder.

For avid foodies, the markets are the place to be according to our travel specialist, Rikki Poynton: “Take a guided tour of Nishiki Market, Kyoto’s Kitchen, to embrace all that Japanese cuisine has to offer. You’ll enjoy a unique Sake tasting experience, explore traditional Japanese ingredients, and even take part in a cooking class in a traditional machiya, townhouse. Staying in Kyoto into the evening, head to Pontocho for a food tour. This spot is iconic for good reason. Set in the heart of the Geisha district, there’s plenty of entertainment on offer, met with romantic canal walks and traditional wooden teahouses.”

By far the largest of the Scandinavian countries, Sweden is also the fifth largest country in Europe. Despite its size, this destination still offers cosy and quaint winter hideaways if you know where to look – and thankfully our travel specialist, Hannah Ingle, does: ““If you plan to stay in the city of Stockholm, why not marvel at the sunken 17th century warrior ship at the Vasa Museum or sample some Swedish delicacies at the Christmas markets. Stockholm, really is a charming and historical city with colourful cobbled streets, and patchwork buildings interspersed with Gothic cathedrals and a spectacular Royal Palace."

"For a bit of heritage, catch a private guided driving tour to Drottingham Palace, an exceptionally well-preserved 17th Century royal palace and UNESCO World Heritage Site. For something more remote, head out to Swedish Lapland for a stopover in Fjellborg Arctic Lodge on Lake Väkkärä.”

It doesn’t get more wintery than Antarctica. Embrace your inner adventurer and set out on an extraordinary trip filled with glaciers, ice deserts and incredible wildlife.

Our travel specialist, Grand Greenham, says: “A trip to Antarctica is truly a once in a lifetime experience for the avid explorer. A highlight of any Antarctic cruise must be venturing out into the water on a small Zodiac boat. This is an ideal way to get up close with the icebergs and perhaps the local wildlife, too. The Drake Passage will be a memory that lasts a lifetime. This is the stretch of sea between the southern tip of South America and Antarctica. Drake’s Passage is often turbulent but offers unrivalled views of the midnight sunset.”

Another location famed for its ski resorts; the Austrian Alps offer an incredible winter experience. Our travel specialist, Grace Holton, said:: “Heli skiing has to be a personal favourite here, which you can find in the world-famous region of Arlberg. The sheer adrenaline and wonder you get from heli skiing can’t be beaten. If you’re looking for something a little calmer with your feet more firmly on the ground, head to Restaurant Älpele. Here you’ll find a one-of-a-kind dining experience set in a 300-year-old hiking hut in the Zug valley. For fondue fans this restaurant really can’t be beaten, as it’s one of the most famous in the area.”

Home to vast National Parks, the bluest lakes, rugged mountains, incredible skiing, the Northern Lights, and lots of wildlife, Canada is the ideal setting for an epic trip this winter.

Scott Dunn travel specialist, Rob Shepherd, recommends Whistler in particular: “Located 120 km from Vancouver, the Canadian town of Whistler is the perfect place for the ultimate winter getaway. With up to 3m of snowfall in December, Whistler has made a name for itself as one of the best ski resorts in North America. If you’re not into snow sports then there is still plenty to do here, including several luxury spas – like The Westin Resort & Spa - for the perfect relaxing pre-Christmas break.”

A trip to Iceland is unlike any other. The country is a mysterious blend of ice and fire, with a magnetism that simply draws you in.

Perhaps most famous for its lagoons and Northern Lights, our travel specialist, Rob Shepherd, shares some of their insider tips: “Head to the west coast of Iceland for some of the most magnificent scenery and amazing waterfalls. Here you’ll also find the amazing Langjokull glacier, where you can venture into the glacier itself to uncover truly unique ice caves. In southern Iceland, the Blue Dragon Ice Cave is one of the region’s most remote. Take a helicopter ride and fly over Vatnajokull National Park for a bird’s eye view of the awe-inspiring vistas."

Iconic mountain ranges, toboggan run and, of course, Swiss chocolate. Switzerland truly is a winter wonderland!

Zermatt is a must-visit according to our travel specialist, Charlie Taylor: “While you stay in Zermatt, I’d highly recommend taking a visit to the world’s highest glacier palace. This glacial world complete with its own ice slide is like something straight out of a fantasy film. Visit the ‘Iglu-Dorf’ igloo village at the top of the Gornergrat railway for something to eat, or even to sleepover in your very own igloo. If you’re visiting in February, head to St. Moritz to catch the White Turf Polo. This event has been a tradition since 1986 and takes place on a stunning frozen lake – there’s nothing quite like it.”