The Watchmaker’s Switzerland

Upon arrival in Zurich, a chauffeur-driven luxury car awaits to transport you to the splendid Baur au Lac, a haven of sophistication nestled on the shores of Lake Zurich. This opulent retreat will be your home for the first three nights, offering unrivaled views of the Alps and an ambience that befits your refined taste.

Day 1: Zurich's Watch District

Begin your Swiss odyssey with a private guided tour of Zurich's Bahnhofstrasse, the epicenter of haute horlogerie. Immerse yourself in the world of prestigious brands such as Rolex, Omega, and Chopard. This is an exclusive opportunity to explore limited editions and rare timepieces, with private access to renowned boutiques.

Day 2: Masterclass with Patek Philippe

Delve into the pinnacle of watchmaking excellence with an intimate visit to the Patek Philippe Atelier. A master craftsman will guide you through the intricate artistry of Patek's timepieces, unveiling the secrets behind their legendary complications. Afterward, savor a private dinner at a Michelin-starred restaurant, surrounded by like-minded aficionados.

Day 3: Lake Zurich Cruise and Exclusive Gala

Relax with a scenic cruise on Lake Zurich, surrounded by the breathtaking Alpine panorama. In the evening, experience an exclusive gala dinner at the Dolder Grand, where renowned watchmakers and collectors converge. An opportunity to share stories and insights in an enchanting setting.

Day 4: Cultural Exploration and Watchmaking Workshop

Depart for Lucerne, where the mighty Swiss Alps provide a dramatic backdrop for your next chapter of exploration. The opulent Burgenstock Resort & Spa welcomes you with its contemporary design, limitless views, and unparalleled hospitality.

Discover Lucerne's historic Old Town and the Chapel Bridge, then retreat to a private watchmaking workshop. Under the guidance of skilled artisans, craft your bespoke timepiece—a tangible memoir of your Swiss sojourn.

Day 5: Private Chocolate and Watch Pairing

Embark on a delectable journey with a private chocolate and watch pairing session. Savor the finest Swiss chocolates while exploring the nuances of pairing them with exceptional timepieces. As the sun sets, a private dinner awaits at the mountaintop Rigi Kulm Hotel, offering panoramic views of the Alps.

Day 6: Helicopter Tour and Dinner in a Swiss Chalet

Continue on your Swiss odyssey with a helicopter tour over the majestic Swiss Alps, offering unrivaled views of pristine landscapes and picturesque lakes. In the evening, bid farewell with an intimate dinner in a traditional Swiss chalet.

Board your private jet whisks you to Geneva, the undisputed capital of watchmaking. Awaiting your arrival is the iconic Hotel Beau-Rivage, situated on the shores of Lake Geneva, offering unparalleled elegance and panoramic views of the Jet d'Eau.

Day 7: Vintage Watch Auction and VIP Lounge Access

Today, step foot into the Heart of Watchmaking Royalty. Immerse yourself in the world of vintage watches with a private viewing at Phillips Auction House. Witness historic timepieces and bid on rare gems. In the evening, revel in exclusive access to a VIP lounge at the Salon International de la Haute Horlogerie(SIHH), where the cre`me de la cre`me of watchmaking gathers.

Day 8: Behind-the-Scenes with Audemars Piguet

Embark on a private helicopter ride to the Jura Mountains, the birthplace of Audemars Piguet. Go behind the scenes of their secretive workshop, witnessing the precision that goes into creating iconic timepieces. Conclude the day with a gourmet dinner at Restaurant de l’Hotel de Ville, a three-Michelin-starred gastronomic delight.

Day 9: Yachting on Lake Geneva and Panerai Extravaganza

Cruise the crystalline waters of Lake Geneva aboard a private yacht. Savor a gourmet lunch while basking in the stunning Alpine scenery. In the evening, indulge in an immersive experience at Panerai's private salon, featuring an exclusive unveiling of their latest collection.

Day 10: Departure

Return flights home.